ZS Associates Seminar on Forecasting in the Pharmaceutical Industry

Feb 23-24, 2011 | Zurich

Forecasting for New & In-Market Products | Modeling Uncertainty | Using Primary Market Research

Led by Art Cook, PhD
Author of Forecasting for the Pharmaceutical Industry

The inherent uncertainty of the business environment complicates decision-making, planning and coordination of essential functions—hence the necessity of sound forecasting.

Understanding fundamental market drivers and their influence in shaping product demand is integral to good business planning and full utilisation of company resources. Furthermore, while primary market research can provide valuable inputs into the forecast, deciding where, when and how to use it can be a challenge.

ZS Associates has developed customized forecasting processes, analytics and tools to serve our clients in thousands of forecasting engagements throughout the world. Our work has spanned more than 150 therapeutic areas, driving forecast generation, model development and process redesign.

To better serve our clients, ZS also offers training sessions to help them build and strengthen their own forecasting capabilities. 

Seminar Overview

"Forecasting in the Pharmaceutical Industry" is a two-day training program designed to provide marketing professionals with responsibility for developing forecasts with the principles and knowledge essential for a good forecast.

Fundamentals of forecasting
The first day and a half of the seminar will get to the heart of the matter with the what, why and how of best practices—and challenge participants to consider the broader context.

Market research techniques to enhance forecasting
A half day will be devoted to exploring how and when to integrate primary research with forecasting.

Who should attend
In addition to dedicated forecasters, individuals who work in market research, strategic planning, product management and finance are key stakeholders in the forecast development process and will benefit from a comprehensive understanding of the process and their role in making a successful forecast.

For more conference information and online registration, please visit the ZS Forecasting Seminar website.