About Us
Comprehensive Sales & Marketing Expertise
ZS Associates is a global management consulting firm specializing in sales and marketing consulting, capability building, and outsourcing. We have worked with more than 700 companies over 20 plus years, helping them measurably improve their sales and marketing performance.
The value and partnerships we create with our clients have allowed us to become one of the largest specialized sales and marketing firms in the world. Our first client in 1983 remains a client today, and each year a majority of our business comes from returning clients, who ask us back to work with them on different aspects of their sales and marketing concern. We know of no more gratifying endorsement.
ZS has a balanced portfolio of on-going work in both sales and marketing, distributed across consulting, capability building, and outsourced services.
Our capabilities range from strategy development to highly detailed levels of tactical implementation. We work closely with our clients to:
- Develop and implement sales and marketing strategies on both an issue-specific and a large-scale change initiative level
- Build world-class sales and marketing capabilities including business processes, analytical methods, software tools, and specialized information technology systems
- Provide cost-effective outsourcing for sales and marketing operations, on a short or long-term basis.
Several factors meaningfully differentiate ZS from other consulting firms today:
- We are experts in our issue areas, not generalists.
- We offer both breadth and depth in sales and marketing strategy and implementation.
- We bring a high level of analytical rigor and fact-based problem solving to our sales and marketing engagements.
- We have developed and incorporated specialized software tools into our consulting and client capabilities.
- We roll our sleeves up and help you drive change, through specific implementations, capability building, and outsourcing.
Founded in 1983 by Andris A. Zoltners and Prabhakant Sinha, two marketing professors from the Kellogg School of Management, ZS now comprises more than 900 professionals delivering sales and marketing solutions across a diverse set of countries and industries. A large portion of our consulting is with Global 500 companies. However, we also have a substantial number of client relationships with mid-market, small, and start-up companies.
The sustained reach and breadth of the firm creates a significant outcome for us and for our clients. Each year our accumulated experience, expertise, and innovation continue to grow substantially—ever expanding the ways in which we can provide value to our clients.
We appreciate your interest and hope you will use this website to learn more about our sales and marketing strategy, implementation, and operations services, explore our software solutions, and see examples of how our recent engagements have addressed the issues you face, across the many industries we serve.
We welcome your inquiry and invite you to contact us directly to discuss ways in which we can work with your organization to accelerate your sales and marketing performance.