At a Glance

Focus

ZS Associates is a global management consulting firm specializing in sales and marketing consulting, capability building, and outsourcing.

 

Services

ZS has deep expertise across the sales and marketing spectrum, from the strategic to the tactical.

At a Glance image

Marketing

  • Customer Insights
  • Segmentation
  • Value Proposition
  • Marketing Planning
  • Marketing Performance Measurement

Sales

  • Sales Process Development
  • Sales Force Design
  • Territory Design
  • Incentive Compensation Design & Goal Setting
  • Sales Performance Management

Sales & Marketing Operations

  • Data Management, Performance Reporting & Analytics
  • Territory & Account Planning
  • Incentive Compensation & Goals Administration

Software

ZS Associates' JavelinTM Software Suite has been developed specifically to help clients with sales and marketing decisions and operations.

  • Incentives
  • Call Planning
  • Promotion Strategy
  • Forecasting
  • Account Management

Issues

ZS helps clients with a wide range of sales and marketing issues, such as:

  • Partnering with other companies
  • Customer loyalty & retention  
  • Sales & marketing decision support
  • Sales force effectiveness
  • Operational capabilities & cost-effectiveness
  • Launching new products or services
  • Post-merger sales & marketing integration
  • Brand performance

Clients & Industries

ZS has served clients in more than 70 countries and across more than 25 industries. Key industry sectors include:

  • Consumer Products
  • Energy
  • Financial Services
  • High Tech
  • Industrial Products
  • Medical Products & Services
  • Pharmaceuticals & Biotech
  • Telecommunications
  • Transportation & Logistics

People & Offices

ZS has more than 1,300 professionals providing responsive service around the world from 19 offices.

North America

  • Boston
  • Chicago
  • Evanston
  • Los Angeles
  • New York
  • Philadelphia
  • Princeton
  • San Francisco
  • Toronto

Europe

  • Barcelona
  • Frankfurt
  • London
  • Milan
  • Paris
  • Zurich

Asia/Pacific

  • New Delhi
  • Pune
  • Shanghai
  • Tokyo

History

ZS Associates was founded in 1983 by Andris A. Zoltners and Prabhakant Sinha of Northwestern University’s Kellogg School of Management.