John Bienko is a Principal at ZS Associates in Evanston, Ill., and the leader of ZS’s Marketing Mix and Promotion Response practice area. During his 20 years at ZS, John has consulted more than 50 organizations on a variety of sales and marketing issues, including sales force size and structure, new product launch, sales and marketing resource allocation and optimization, geographic deployment, incentive compensation, market research and call planning. John launched ZS's Toronto office in 2002 and led all Canadian operations for the following three years. John has a B.S. in mechanical engineering from the University of Notre Dame and an M.B.A. from Harvard Business School.