Maneesh Chandra is a Principal at ZS Associates in Princeton, N.J., and leads ZS’s Customer Targeting and Activity Planning practice. During his tenure at ZS, he has also served as Office Managing Principal of ZS’s office in Pune, India. Maneesh’s core areas of expertise cover sales force strategy, go-to-market strategy and outsourcing, and he has published numerous articles on these topics. He has worked with many leading companies in the pharmaceutical industry to optimize sales force design, marketing mix, call planning, territory alignment, incentive compensation, and sales and marketing effectiveness.
Maneesh holds a B.Tech from the Institute of Technology, BHU, in Varanasi, India, an M.B.A. from the Indian Institute of Management in Bangalore, India, and a Ph.D. in Marketing from the University of Texas at Austin.