Matt Singer is an Associate Principal at ZS Associates in Evanston, Ill., and is the leader of ZS’s Product Launch practice. As the firm’s lead in new product launch planning, he focuses on helping diversified global health care firms plan and execute successful product launches. He has worked with numerous companies in the medical products and services, pharmaceutical, and biotech industries, and has helped clients develop and implement winning marketing strategies based on rigorous analytics. Matt holds a B.S. in accountancy from the University of Illinois at Urbana-Champaign,an M.B.A. from the Fuqua School of Business at Duke University, and is a Certified Public Accountant.