Ty Curry is a Managing Principal at ZS Associates in San Francisco, and he serves as regional lead for the firm's offices in the Midwestern and Western U.S. Ty helps his clients develop and implement sales strategies to improve market coverage and productivity. He works with clients on a variety of sales effectiveness issues such as sales force design, sales process design and implementation, resource optimization and incentive compensation. He has worked across a number of industries including high tech, media and publishing, energy, apparel and life sciences in North America and Asia. Ty has been a featured speaker on sales force effectiveness topics on several occasions. He has presented at the Anderson School of Management at UCLA and the Haas School of Business at UC Berkeley, as well as other industry and academic conferences. Ty has a B.S. in biology from the University of California at Los Angeles and an M.B.A. from the Kellogg School of Management at Northwestern University.