ZS Forum on Commercial Challenges: Advancing Sales and Marketing Excellence
A complimentary event offered in two convenient locations
9 October 2012, London | 11 October 2012, Zurich
4:00 pm - Programme | 6:00 pm - Drinks reception
In today’s fast paced world, there are increasing pressures to have everything delivered faster, better and cheaper – a nearly impossible feat. With ever-mounting pressure on keeping costs down, is it possible to deliver an end product with better quality and a stronger impact on your consumers?
We believe that it is possible, and we invite you to join us for a complimentary forum in which we will share our experiences helping pharmaceutical and medical device companies add more value and shape customer experience, while keeping in mind that pressure on time and budget are continually increasing.
- Commercial Analytics Outsourcing: How do we support commercial decisions with limited resources?
- Customer Experience: How we can shape the customer experience to build rational and emotional connections?
- Capability Building: How can we develop new skills while driving innovation and increasing efficiency?
We will share methodologies we’ve been using with our clients that help teams work more efficiently, while at the same time adding more of the industry knowledge and experience they’ve worked so hard to develop. We’ll further expand upon how you can make critical decisions for your brand to shape how your customers receive your products and perceive your organisation.
Who Should Attend?
Anyone responsible for commercial success in the life sciences industry. Leaders in marketing, sales and commercial development, as well as brand team members, analytics staff, customer insight specialists and others, will gain new ideas and approaches to improving efficiency and effectiveness within your organisation, as well as ways to influence customers’ experiences.
Programme & Reception
This afternoon forum, to be held from 4:00 - 6:00 pm, will be followed by a drinks reception giving you an opportunity for informal networking and discussion with industry colleagues.
For more conference information and online registration, please visit the ZS Forum on Commercial Challenges website.