Consulting Firm ZS Associates Opens San Diego Office

– Global firm’s third office in California will serve range of business-to-business clients –

EVANSTON, IL – August 23 2011 – In a move to expand its client service and presence in southern California, global consulting firm ZS Associates opened an office in San Diego.  This is the company’s third office in California, its 10th in North America and its 20th worldwide.

The new office will offer area companies a mix of sales and marketing services to address complex business challenges, including commercial organizational design, product and business development strategy, forecasting and research.  “We’ve been serving clients in the San Diego area since the early ’90s with significant growth in the last few years,” said ZS Associates’ Managing Director Jaideep Bajaj, “and we see many other companies here with a need for high-level business analytics, software solutions and specialized business-to-business marketing and sales expertise.”

The San Diego office is located in University Towne Centre at 4365 Executive Drive and is the latest example of ZS Associates’ impressive growth. Founded in 1983, the company has more than 1,800 employees and consults to companies in health care, technology, financial services, transportation and other industries.

ZS Principal Samrat Shenbaga to Lead Office

Samrat Shenbaga, who joined ZS in 1998, will lead the San Diego office as principal.  He has worked closely with ZS clients in southern California since 2007, guiding complex sales and marketing transformations.  Shenbaga earned his MBA at the Stern School of Business at New York University and his undergraduate degree in manufacturing engineering at the Indian Institute of Technology.

“I look forward to serving more companies in southern California,” Shenbaga said.  “This is a terrific market that supports both forward-thinking businesses and top-tier universities.”  Principals Jim Adelizzi and Aaron Mitchell will also provide leadership to ZS’ client engagements and teams in San Diego.

The phone number for ZS Associates/San Diego is 858-677-2200. 

About ZS Associates

ZS Associates is one of the largest global firms focused on sales and marketing effectiveness. ZS combines deep expertise with rigorous, fact-based analysis to deliver management, business operations and technology consulting to help companies improve performance and results.

With 20 offices around the world, ZS Associates has worked with more than 700 companies in 70 countries across consumer products, energy, high-tech, insurance, medical products and services, pharmaceuticals and other industries. Founded in 1983, ZS comprises multiple affiliated legal entities. Find more at http://www.zsassociates.com.