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CRM Plays a Critical Role in Sales Success

October 26, 2012 - In this CRM magazine article, ZS leaders Marshall Solem and Tony Yeung illustrate how aligning the CRM system to support first-line sales managers will drive long-term sales success.

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Greg Austin
ZS Associates

Anahita Wadia Khan
Sikich Marketing & Public Relations

Mack Reynolds
Sikich Marketing & Public Relations