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ZS Principal Chris Wright Cites New Pharma Sales Challenges in WSJ Article

January 10, 2012 - In a recent Wall Street Journal article, "Drug Reps Soften Their Sales Pitches," ZS Managing Principal Chris Wright cites new challenges that pharmaceutical sales reps face as they shift their selling approaches.

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Nathan Jenks
ZS Associates
nathan.jenks@zsassociates.com 

Anahita Wadia Khan
Sikich Marketing & Public Relations
akhan@sikich.com

Mack Reynolds
Sikich Marketing & Public Relations
mreynolds@sikich.com