April 2012 - In the April 2012 edition of PM360 "Think Tank," ZS Managing Principal Kurt Kessler highlights localization and flexibility as the hallmarks of global marketing leadership.
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Andrea Schulz ZS Associates andrea.schulz@zsassociates.com Anahita Wadia Khan The Reynolds Communications Group awadia@reynoldsgroup.com Mack Reynolds The Reynolds Communications Group mreynolds@reynoldsgroup.com