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The Doctor Is In, But You're Not

November 30, 2012 - What steps must pharma sales reps take to reach "no-see" physicians? In the November 2012 issue of PM360, ZS Principal Ganesh Vederajan stresses the importance of understanding the physician experience to adapt successfully to the evolving pharma sales environment.

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Anahita Wadia Khan
Sikich Marketing & Public Relations
akhan@sikich.com

Mack Reynolds
Sikich Marketing & Public Relations
mreynolds@sikich.com