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Who Owns Your Customer Relationships: Your Salespeople or Your Company?

December 21, 2011 - Citing three specific examples in their HBR blog post, ZS co-founders Andy Zoltners and Prabha Sinha and former principal Sally Lorimer illustrate that the issue of who owns customers is really a question of who and what the sources of customer value are.

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Greg Austin

Anahita Wadia Khan
Sikich Marketing & Public Relations

Mack Reynolds
Sikich Marketing & Public Relations