Heather
Principal, Los Angeles Office
Education
UNIVERSITY OF VIRGINIA, Darden School
M.B.A., 2000
Activities at Darden: Athletic Director, National Finance Chair for GWIB
Memories of Darden: During my two years at Darden, we organized the Darden Invitational, a softball tournament involving teams from 10-12 business schools across the country. The event was a great networking opportunity, and a good chance to show which school had the most competitive MBAs!
AMHERST COLLEGE
B.A. in Sociology, 1995
Hometown
Columbus, OH
ZS Career Path
Consultant, 2000
Manager, 2003
Principal, 2006
- Moved to the Los Angeles office, November 2006
On the work
"I work with one pharmaceutical client on many aspects of their sales and marketing strategy. One project we conduct for them has changed over time and is a great example of the value our projects create for our clients. When I first started the project, ZS was conducting several different marketing research studies for a few of their products. We helped consolidate the marketing research surveys, extended the research across multiple brands, and now the survey is used globally across products. The client can use the results to compare product awareness across brands, understand sales representative effetiveness, and gain insight into physician decision making."
On ZS values
Do the Right Thing: "My favorite ZS story is a recruiting trip that several of us took to Darden. The ill-fated trip involved a car accident (with no actual damage), several pounds of Twizzlers, blizzard-like conditions for most of the drive home, and lots of laughs! In all seriousness, though, it might have been easier to postpone our interviews, but we knew that the students had spent time preparing for their discussions with us, and we were committed to attracting top talent to ZS."
On life outside work
"To relax, I enjoy playing Ultimate Frisbee, and I've been known to run a marathon or two."