Best-in-Class Sales and Marketing Functions Are Now Necessities
Energy companies need highly effective sales and marketing functions more than ever. The reason? Companies in this sector—from oil and natural gas, drilling equipment and oil services firms to energy-trading and utility companies—face a range of unprecedented challenges, including:
- Highly aggressive and nontraditional competition for both physical and financial products
- Rapid shifts in brand power and positioning
- Accelerating consolidation of power producers and suppliers
- Fundamental changes in the ways customers learn about and purchase products and services
ZS has helped numerous organizations in the energy sector—including utilities companies, exploration and production companies and equipment manufacturers—boost sales, profitability and market share. We have done so with consulting, capability building and tools that sharpen growth strategies and deepen understanding of customers’ most important (and often evolving) needs. ZS then translates the growth strategies into detailed, practical advice that helps energy company sales and marketing leaders transform their functions.