Industries

Institutional Banking and Retirement Services

Asset managers, institutional banks and retirement services companies must manage complex sales processes that create and deliver value to businesses, public sector accounts, retirement plans and others. While go-to-market strategies will differ from large to small customers, players in institutional markets face many common questions, including:

  • How do we construct and deliver value propositions that resonate with institutional buyers and distinguish us from competitors?
  • How should our selling process engage product specialists and others to efficiently create value and drive wins?
  • How do we evaluate and compensate our people, including in team-selling environments?
  • How should we deploy field and telesales personnel to efficiently and effectively cover the small- and medium-business segments?
  • How do we cross-sell or up-sell to existing customers?

We have worked with institutional banks, asset managers and retirement services companies to create winning strategies in areas such as:

  • Customer insight and opportunity assessment
  • Sales channel strategy and design
  • Selling process design and enablement
  • Salesperson and team incentives
  • Territory design

If you would like to learn more about our experience, please contact our industry lead.

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