Industries

Insurance

Insurers across all segments of the industry are challenged to drive profitable growth in the face of increased competition, commoditization and a shifting regulatory landscape. Whether in retail or institutional markets, life, health, and property/casualty insurers must address a variety of questions as they look to elevate marketing and distribution effectiveness, including:

  • How do we manage promotional spend across online, direct, agency and other channels to drive customer acquisition?
  • How do we differentiate our products and increase underwriting profits while growing sales?
  • How can we drive behaviors and results through our sales incentive programs?
  • What structure, processes and incentives do we need to get the most out of our agency or broker channel(s)?
  • How can we grow our sales through the worksite?

We have over 10 years of experience working with insurance companies to create winning strategies and build distribution organization capabilities in areas such as:

  • Market strategy and segmentation: customers, brokers and agents
  • Distribution organization strategy and design
  • Sales and broker incentive compensation
  • Territory management
  • Sales operations and reporting

If you would like to learn more about our experience, please contact our industry lead.

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