Rapidly Elevate Sales and Marketing Performance
Companies that provide industrial products and services are under unprecedented pressure. Consolidation, new competition and demanding new owners continue to reshape the competitive landscape, even turning marginal competitors into stronger ones. That leaves companies in this sector with significant challenges:
- Margins of chemical companies as well as building products and industrial manufacturers are eroding as their products become commoditized.
- Nontraditional competitors have gained share quickly, ushering in whole new approaches to sales, marketing and service.
- Industrial distributors have been squeezed as well, on one end by suppliers demanding better market access and on the other end by customers demanding lower prices and better service.
- Private equity firms are acquiring industrial distributors and manufacturers, and then requiring company leaders to create and execute aggressive growth plans.
All these forces combined require companies in the industrial sector to create deep, sustainable competitive advantage in the two functions that touch customers: sales and marketing.
At ZS, we have helped many industrial products and service companies rapidly elevate their sales and marketing performance, helping clients generate strong growth within aggressive time frames.