Pharmaceutical and biotech companies face a marketing environment with tremendous fragmentation across customers – the consumer is the patient, but the decision maker is a physician, and the payer is typically a third-party – and with a limited commercial window in which to maximize sales outcomes. In this environment, effective sales and marketing choices are essential to make the most of each product opportunity. We help pharmaceutical and biotech firms address a broad range of sales and marketing issues, including:
For nearly 30 years, pharmaceutical and biotech companies around the world have chosen ZS to help them develop and implement winning sales and marketing strategies. We will help you:
Our expertise ranges from strategic work focused on questions such as the development of the future pharmaceutical commercialization model to tactical matters such as physician targeting and segmentation – we can also provide operational support to sales and marketing organizations through our outsourcing offerings. Using proprietary, field-tested research and problem-solving tools and processes, we can help you succeed at the global, regional and local levels.
If you would like to learn more about our experience with pharmaceuticals and biotech, we would be happy to discuss our insights regarding key challenges, critical success factors and proven approaches.
By Pratap Khedkar, Namita Kalyan and Eric Scott
By PharmaVOICE (with Pratap Khedkar)
Managing Principal Pratap Khedkar shares his insight on why the pharmaceutical industry must develop a better understanding of the patient—the ultimate customer—to find success in 2014.
By Bill Coyle, Jude Konzelmann
Three Questions That Can Transform Your Sales Force
Expert insights and commentary from leaders of our global pharmaceuticals practice.