Private equity firms increasingly are asking their portfolio companies to generate profitable growth. A key path to such growth is improving sales and marketing effectiveness and efficiency.
ZS has helped numerous private equity firms make rapid improvements in the sales and marketing organizations of their portfolio companies, ones that have boosted revenue as much as 20% and made unprofitable businesses profitable in 1-2 years – without having to launch new products or services.
ZS’s services help private equity firms:
Mistakes in sales force design can be costly, both in lost sales opportunities and inefficient use of expensive resources.
SFE Navigator™ is a rigorous approach for evaluating sales force effectiveness (SFE) and for determining the optimal path to profitable growth.
In an interview, Erik talks about how deep customer insight is critical for meaningful sales force transformation.