Selling Pharmaceuticals in 2015: US Executive Forum
February 9, 2010 – February 9, 2010
Phildadelphia, PA
"Beyond Price: Mutual Value Creation with Customers" is the subject of this one day networking forum for senior pharmaceutical executives. A collaborative effort of ZS Associates and eyeforparma, this event will bring together leaders in the pharmaceutical industry with senior-level executives in other industries as well as those involved in the debate over "value" in healthcare, including payers and providers.
Topics Include
- Value-driven transformations which were highly effective in other industries
- Value solutions that can help to build innovative win-win partnerships
- Payer and healthcare provider viewpoints on how you can deliver more value
- KAM strategies to increase transparency and trust with your key customers
- Capability building to help you adapt to future pharma realities as they emerge
Speakers & Panelists Include
Pharma Companies
- Actelion
- Genentech
- GlaxoSmithKline
- Merck
- Novartis
- Pfizer
- Shire
Payers & Providers
- BlueCross BlueShield
- ConnectiCare
- Johns Hopkins Healthcare
- Partners in Care
Other Industries
- Cisco
- IBM
- Strategic Account Management Association (SAMA)
- United Airlines
A cross-industry mix of minds, this networking forum brings senior-level executives together to brainstorm and discuss ways to overcome common challenges -- an excellent value for just one day out of the office.
- Candid insights from senior sales executives in other industries who will share with you their strategies, challenges and issues
- A select group of high-level pharma executives all with similar challenges -- to find new ways of creating mutual value, beyond the focus on product and price
- Experiences from people who have been through a significant change with their customers -- and succeeded
- Strategy set into context of practical, real-world application
Please visit the eyeforpharma website for more information and online registration.