Contacts:

Greg Austin
ZS Associates

Mack Reynolds / Anahita Wadia
The Reynolds Communications Group
/

Philadelphia, PA — October 2, 2008 — As global sales and marketing consulting firm ZS Associates celebrates its 25th anniversary, the firm’s Philadelphia office marks its own trajectory of steady growth and success. Within 16 months of opening with 17 consultants at One Liberty Place, ZS Associates’ Philadelphia office doubled in size in 2008. The office projects this year’s revenues to increase another 50 percent, running contrary to current economic trends.

The Philadelphia office’s success is a microcosm of ZS’s growth over the past 25 years. Since two college professors started ZS with a handful of graduate students in a 1,700 square foot office in suburban Chicago in September 1983, the company has expanded to 17 offices worldwide and over $250 million in revenues. ZS Associates, a leader in sales and marketing consulting in the healthcare industry, continues to grow globally and across many other industries by using a combination of rigorous sales data analytics, innovative strategies and real-world experience to help companies around the world remain competitive in a volatile business climate.

“Due to the economics of the healthcare industry and the challenges it faces, consulting work continues to be in high demand around the world,” said ZS Managing Office Principal Pratap Khedkar. “But it’s particularly strong in Philadelphia and along the Eastern Seaboard. Faced with pipeline pressures, increased competition, the costs to bring new products to market and the escalating costs to commercialize them, pharmaceutical and biotechnology companies are looking for ways to be more versatile and efficient in their sales and marketing strategies. We help them do that in ways that are clearly measurable.”

Khedkar credits the city for the office’s growth, too. Philadelphia’s thriving urban center—more affordable than other major East Coast cities—attracts and retains top talent and helps ZS hire from the world-class universities in and around the city. Additionally, innovation in healthcare is broadening beyond large biotechnology and pharmaceutical companies and is in many cases being led by smaller companies—and Philadelphia continues to attract many of those firms. While these companies have the research and development capabilities to create successful new drugs, they often don’t have experience in bringing their products to market. ZS Associates has helped hundreds of clients launch new products globally.

This track record of success and ZS’s reputation as a world leader in sales and marketing strategy—the firm has worked with 48 of the world’s 50 largest pharmaceutical companies—has enabled the Philadelphia office to grow its client base significantly.

History of Success

Founded in September 1983 by Northwestern University Kellogg School of Management professors Andy Zoltners and Prabha Sinha, ZS now employs more than 1,000 consultants across North America, Europe and Asia/Pacific, and has expanded its business-to-business practice into many industries, including high-tech, telecommunications, transportation, consumer products and financial services.
Zoltners and Sinha’s book, “Building a Winning Sales Force,” fourth in a series that details strategies for maximizing sales performance, is scheduled to be released early next year by AMACOM publishers.

“We’re proud of how we’ve made meaningful differences in our clients’ businesses,” said Zoltners. “We’ve always been a ‘roll-up-our-sleeves-and-work’ kind of company. As we move into our next 25 years, we will continue to develop innovative selling and marketing solutions for companies. And, as always, rigorous analysis and results will be our hallmark.”

About ZS Associates

ZS Associates is a global management consulting firm specializing in sales and marketing consulting, capability building, and outsourcing. The firm today has more than 1,000 professionals in 17 offices around the world. It has assisted more than 700 clients in 70 countries. ZS consultants combine deep expertise in sales and marketing with rigorous, fact-based analysis to help business leaders develop and implement effective sales and marketing strategies.

As the largest global consulting firm focused on sales and marketing, ZS Associates has experience across a broad range of industries, including pharmaceuticals, biotechnology, medical products and services, high-tech, telecommunications, transportation, consumer products and financial services.

For more information on ZS Associates, call +1 847.492.3602 or visit http://www.zsassociates.com.