ZS Associates Names New Leader for Market Access and Pricing Practice
Contacts:
Anahita Wadia / Mack Reynolds
The Reynolds Communications Group
/
EVANSTON, IL — May 6, 2009 — Ed Schoonveld, a 20-year veteran of the pharmaceutical and consulting industries, recently joined global consulting firm ZS Associates as principal and leader of the company’s market access and pricing practice. Schoonveld is based in the company’s Princeton, N.J. office.
“I’m excited to work with the ZS team to help clients better understand the nuances of the complex and ever-changing global payer and managed care environment and develop strategies to improve market access through effective pricing and value strategies,” Schoonveld said.
Before joining ZS, Schoonveld served as vice president of global pricing and reimbursement for Bristol-Myers Squibb. His other experience includes leadership positions in pricing, health outcomes and general management for companies such as Wyeth and Eli Lilly. Schoonveld has extensive consulting experience in global market access and pricing as a consulting practice leader at Cambridge Pharma/IMS, Analytica International and his own consulting firm.
“Ed brings extensive international and cross-industry experience to our firm,” Managing Director Jaideep Bajaj said. “He will have a significant impact on our growing market access and pricing practice that works with clients globally to develop pricing, payer and managed care strategies that support long-term profitability.”
Schoonveld earned a master’s degree in aeronautical engineering from Delft University of Technology in the Netherlands and an MBA in finance and international business from the Anderson School of Management at the University of California, Los Angeles.
About ZS Associates
ZS Associates is a global management consulting firm specializing in sales and marketing consulting, capability building and outsourcing. Founded in 1983 by Andris A. Zoltners and Prabhakant Sinha, professors at Northwestern University’s Kellogg School of Management, the firm today has more than 1,100 professionals in 17 offices around the world. It has assisted more than 700 clients in 70 countries.
As the largest global consulting firm focused on sales and marketing, ZS Associates has experience across a broad range of industries, including pharmaceuticals, biotechnology, medical products and services, financial services, transportation, high-tech. ZS consultants combine deep expertise in sales and marketing with rigorous, fact-based analysis to help business leaders develop and implement effective sales and marketing strategies.
For more information on ZS Associates, call +1 847.492.3602 or visit www.zsassociates.com.