Article Excerpt

Pharmaceutical company sales and marketing operations groups now support an increasingly diverse sales force and localized marketing plans to help relieve pressures on the bottom line. But these groups are receiving fewer resources to match their increased responsibilities. The result: Many are turning to offshoring and outsourcing—which we call “global outsourcing”—that promises lower costs and greater expertise. ...

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About the Authors

Dharmendra Sahay is the Managing Principal for ZS Associates’ New York office.

Neeraj Vashisht is a Manager in ZS Associates’ New York office.