Improving Patient Adherence
Article Excerpt
Though improving patient adherence is a goal for most brands, it is challenging to separate wishful thinking from realistic opportunities. In today's business environment, this issue is top of mind for many marketers within the pharmaceutical industry. Many companies have created dedicated teams charged with improving patient adherence across the portfolio. However, the industry faces significant challenges in accomplishing these objectives and many initiatives have led to limited success, with start-stop efforts. Though there is no silver bullet, the latest analytical tools available to marketers will significantly improve their ability to go after the right opportunities and make progress in this area. ...
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About the Author
Ganesh Vedarajan is a Principal with ZS Associates.