Article Excerpt

Most CFOs want their M&A deals to result in a simple equation: 1+1>2. In fact, this math is often the primary rationale on which they sell the proposition to the board of directors and shareholders -- the deal will result in greater profitable revenues than either company can accomplish alone. ...

This article was published July 2008 in Financial Executive.

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About the Author

Michael Moorman is a Principal with ZS Associates and leader of our B2B Sales & Marketing practice area.