Broken links: Why analytics investments have yet to pay off
This EIU study, "Broken links: Why analytics investments have yet to pay off," sponsored by ZS, draws on survey findings, interviews with senior corporate executives and desk research to explore the current state of sales and marketing analytics.
[e-Book] Business Model Transformation in Medtech
The healthcare industry has changed dramatically, and medtech firms are experimenting with new initiatives to evolve their business models. But many companies still have one foot in the past. Download this e-book to read ideas from ZS experts to help inform and guide you through this time of great change.
Three Analytics Priorities to Help Pharmaceutical Companies Break Through Healthcare’s Increasing Complexity
With the help of the Economist Intelligence Unit, ZS recently studied the performance of companies’ analytics capabilities across a range of industries and found that companies’ results have been underwhelming. Among 448 respondents, 70% rate sales and marketing analytics as “very” or “extremely” important to their competitive advantage, but just 2% report that they’ve managed to generate a “broad, positive impact” from their analytics investments thus far.
Buckle Up: Embracing Change in Sales Planning
The life sciences industry is being reshaped by marketplace evolution and technological innovation. Here are six trends that will determine success for sales organizations and prompt new leaders to emerge.
Elevating the Customer Experience with Field Suggestions
As rep access to customers continues to decline and customers’ expectations change, sales and marketing efforts need to be coordinated. Field suggestions serve as a key lever for tailoring the customer experience and lead to competitive differentiation.
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