Three Steps To Ensure Your MDF Allocation Drives Growth In 2015
In this Channel Marketer Report article, ZS Principal John DeSarbo and Semdrive's Darren Yetzer discuss changes in how technology is evaluated and purchased forces high-tech vendors to rethink how they leverage their MDFs.
How Biosimilars Track a Unique Sales Path: Three Case Studies to Help Anticipate Biosimilar Entry in Your Market
Three Case Studies to Help Anticipate Biosimilar Entry in Your Market
The Price of Global Health, Second Edition
The book offers a thorough and straightforward exploration of the drug pricing process and includes Schoonveld’s insightful perspectives on how pharmaceutical prices are determined in a complex global payer environment and what factors influence the process.
Are Medtech Commercial Operations Ready For IDNs?
In this IN VIVO article, ZS experts Raj Jayashankar and Andrea Traverso discuss challenges that IDNs pose to medtech companies, and how commercial operations can help companies adapt and thrive.
Patients don’t go it alone
Researchers in many industries solicit the input and perspectives of those inside their target customers’ spheres of influence. It’s time health care and pharmaceutical marketing researchers did the same.
Imagine a world where a dynamic, analytics-empowered model drives territory management and call planning! Discover how ZS predicts sales planning will evolve. Watch now.
For Sales Leaders, problems are opportunities for improvement. But many sales leaders don't spend enough time driling into the sales force's everyday activities to identify (and discourage) those activities that aren't productive.
This executive summary distills key findings of the ZS study, reveals that there are five distinct segments of corporate travel programs, and offers perspectives on the future of business travel.
A ZS infographic shows what kinds of travel programs are the best candidates for Managed Travel 2.0.
As this video shows results from the AffinityMonitor™ report, it addresses the question on how pharma companies can identify individual physicians’ specific affinities towards different promotional channels and offers.
What is AffinityMonitor™ and how does it pinpoint physician’s affinities?
Five Steps to Improving Travel Companies’ Performance Through Metrics
In oncology, there’s an enormous sales and marketing opportunity for the taking—and a great deal of that opportunity lies in managing and leveraging analytics to drive growth.
The Power of Sales Analytics shows sales and sales analytics/operations leaders how to use analytics, data, and technology to help salespeople, sales managers, and leaders improve fundamental sales force decisions and processes.
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