AffinityMonitor™ 2014 Executive Summary
"We Have to Find a New Way to Play the Game"
Engagement, not just reach and frequency, helps measure sales and marketing success—and using detailed customer channel and offer affinities like in AffinityMonitor™, pharma companies can maximize their promotional engagement with physicians.
AffinityMonitor™ Results: Unlocking Physician’s Doors, Both Virtual and Real
As this video shows results from the AffinityMonitor™ report, it addresses the question on how pharma companies can identify individual physicians’ specific affinities towards different promotional channels and offers.
The Power of Sales Analytics
The Power of Sales Analytics shows sales and sales analytics/operations leaders how to use analytics, data, and technology to help salespeople, sales managers, and leaders improve fundamental sales force decisions and processes.
Numbers That Lie, and Those That Don’t: Five Steps to Improving Travel Companies’ Performance Through Metrics
After a prolonged slump, business travel is on the rebound—so how is the industry planning to take advantage? Are travel suppliers content to ride out the wave, or will they make the most of the opportunity by optimizing their sales forces?
It’s a New World: Innovations in Oncology Data Analytics
In oncology, there’s an enormous sales and marketing opportunity for the taking—and a great deal of that opportunity lies in managing and leveraging analytics to drive growth.
More Quotas, Data, Automation—but for the Better?
ZS’s Incentive Practices Research Study for Medical Products, Device and Services Industries
Sharing insights and collaborating with partners to target high-potential growth opportunities is one of the most effective ways IT vendors can move the revenue needle and earn loyalty with partners.
According to the 2014 edition of ZS's AccessMonitor, access is in some way restricted for almost half of U.S. physicians, compared with 23% in the first half of 2009.
How Microsoft leverages channel analytics and insights to navigate today's changing partner Business models
Outsourcing some or all of analytics can improve customer segmentation, pinpoint cross- and upselling opportunities, and find new ways to deliver value—and do so more efficiently and effectively than your current operation.
Three Questions That Can Transform Your Sales Force
Shining a Light on New Insights
Displaying 1 - 15 of 291
Sales Compensation Blog
Pharma Sales & Marketing Blog
High Tech Sales & Marketing Blog
Asset Management/Insurance Blog
View all ZS blogs