Rules of Engagement
In the end, it’s not the salesperson with more than 1,000 contacts on LinkedIn or a hashtag guru on Twitter who will close the most deals and cultivate lasting relationships.
Success Factors for Global Alignment and Targeting Platform
This paper will explore the best practices and superior capabilities that can help reduce costs globally, even in the most cost-sensitive markets.
Build a Key Account Management Approach That Works
Focusing on organization and talent can help medical device companies establish key account management programs that will benefit both themselves and their customers.
Getting More Bang for Your Buck on iPad Investment
Pharma companies have spent nearly $1 billion to rollout ipads over the past several years. Are they getting the most from their investment?
Where CRM Falls Short—and What to Do About It
CRM software has the potential to transform companies by helping them strengthen relationships with customers and increasing sales. Some 60% of CRM implementations fail, and even those that succeed often leave lots of potential on the table.
Patient Support Programs That Deliver Results
The right patient support program can benefits patients, MDs and pharmacos.
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