How to Upgrade Hotel Sales and Revenue Management Incentive Practices and Improve Plan Satisfaction
As hotel sales and revenue managers show dissatisfaction with compensation practices, a new incentive compensation study from ZS and the Hospitality Sales and Marketing Association International (HSMAI) Foundation reveals opportunities to improve incentive plans. Can these changes motivate sales and revenue management teams?
Five Bedrock Principles of Analytics in Customer-Centric Marketing
Pratap Khedkar lists the five most-important principles pharma companies need to keep in mind with customer-centric analytics operations.
Will Pharma Produce the Next Amazon or Netflix?
How pharma companies can use analytics to help predict physician preferences and behavior.
How Technology Plays a Key Role in Customer-Centric Marketing
Saby Mitra video on technology in customer-centric pharma marketing.
Teams, Not Individuals, Will Rule the New Medtech Sales Landscape
Whitepaper on how team selling is evolving in the med device market.
Forecasting for the Pharmaceutical Industry
As the only book available on the market today with a 360-view of how forecasting affects key pharma stakeholders, Art Cook's Forecasting for the Pharmaceutical Industry provides a thorough exploration of the forecasting process for products in development as well as currently marketed products.
Displaying 1 - 15 of 329
Sales Compensation Blog
Pharma Sales & Marketing Blog
High Tech Sales & Marketing Blog
Asset Management/Insurance Blog
> View all ZS blogs