The foundation of understanding customers, the patient journey details an individual patient's treatment for a condition through the prescribing decisions of stakeholders – and discovers why people make those decisions. ZS Principal Jean-Jacques Raoult explains the patient journey in this video and why it’s so important for marketing brand teams.
This video is the second part of our "Pharmaceutical Marketing That Works - Part I" series.
By Jean-Jacques Raoult
A ZS Interview with Principal Jean-Jacques Raoult reveals the ways pharmaceutical companies are leveraging the patient journey and getting the most out of it.