Decision Support Solution for a Fortune 100 Company
Issue
As a result of several acquisitions, a multinational company maintained a wide variety of legacy systems containing critical data needed by managers to understand and diagnose product performance trends. The business intelligence group faced considerable challenges integrating large amounts of data from multiple sources and using this information to provide needed answers to sales and marketing management across levels and business units.
Results
We helped the client integrate the diverse sets of data and implement a decision support platform. The client experienced immediate efficiency gains in the production of decision support analyses for its management team, significantly reducing processing time, and putting critical insight into the hands of the management team about 40% faster than before. The breadth and quality of analyses also improved, with far fewer delays and errors. Within one year, the new business intelligence platform was adopted and endorsed by all users throughout Sales and Marketing.