ZS United Kingdom

Contact ZS

To learn more about our work in the UK and across Europe, please contact Iain Fratter in our London office

United Kingdom


ZS Associates is one of the world’s largest business services firms specializing in transforming sales and marketing from an art to a science. We help clients gain market share at lower cost. We do so by creating data-driven strategies that they can implement rapidly and by taking on sales and marketing operations to make them more competitive.

ZS focuses exclusively on the two areas that create customer demand: sales and marketing. Our consultants leverage the firm’s deep knowledge of the range of sales and marketing activities and how they interact in order to anticipate the upstream and downstream effects of virtually any decision. Thus, we offer clients the unique advantage of understanding what will work best for their company as a whole.

Since 1983, ZS has been working shoulder to shoulder with leaders at hundreds of the world’s top corporations. We help our clients gather and analyze data to create the best strategies; orchestrate sales and marketing activities to increase demand efficiently; and change quickly to become more competitive. Our clients work with us year after year because we are responsive, collaborative and flexible – and, not least of all, because we are passionate about what we do.

Bringing Insight and Expertise to UK and European Healthcare Companies

Across Europe, healthcare companies are under pressure. As governments seek to control costs, drugs and devices receive increasing scrutiny. Whilst all countries face pressures, the UK is often seen as a forerunner in health reform.

ZS’s UK team works with clients to respond to these pressures. Based in London, a team of sales and marketing experts, with a mix of science and business backgrounds, supports Pharmaceutical, Medical Devices, Diagnostics, and Biotech firms, with access to globally located experts in additional industries. We help our clients to solve business problems arising from trends such as:

  • Increasing constraints on health care budgets in the UK in particular and across Europe in general
  • Changing health policies and delivery models in the UK (e.g. NHS Health and Social Care Bill)
  • Changing stakeholder and customer demands (e.g. health economic expertise, developing delivery models, improving patient pathways)
  • The continuous desire to improve sales and marketing organisation capabilities

Designing Sales and Marketing Solutions that Work

ZS’s UK team can help you by deeply understanding the challenges your business faces and designing solutions that work in the real world. We know the importance of implementation, and we have significant experience in linking across geographies and across sales and marketing functions, to ensure that strategy is effectively turned into action and results.

ZS’s UK team has extensive experience and insight in:

  • Using our deep understanding of UK and European market dynamics to design solutions to improve clients’ internal sales and marketing capabilities at all levels, and to ensure successful local implementation
  • Supporting end-to-end marketing solutions, from opportunity assessment and value proposition to forecasting, marketing mix, and tracking
  • Increasing sales force efficiency and effectiveness, from establishing a clear sales process, sales force structure, role definition (e.g. Key Account Managers) to customer targeting, territory alignment, and incentive compensation design

To learn more about our work in the UK and across Europe, please contact Iain Fratter in our London office.

ZS Associates International, Inc.
338 Euston Road, 8th Floor
Regent's Place
London NW1 3BG
+ 44 (0) 20 7915 4200