Andris A. Zoltners, Ph.D.
Prabhakant Sinha, Ph.D.
Greggor A. Zoltners
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AMACOM Books |  | Sales and Marketing |
American Management Association
April 2001 | | Hardcover/474 pg.
ISBN 0-8144-0650-5 |
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"This is the best book I have read on improving the productivity of your sales force."
- Professor Philip Kotler
Kellogg School of Management,
Northwestern University
"A checklist for sound thinking, this book should be found in the bookcase of anyone who
wants to make a mark on sales forces in the 21st Century."
- Anthony F. DiCio
The New York Times
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