Consumer Products
ZS Associates' clients in Consumer Products include some of the world’s most recognized and successful corporations. Our experience includes automotive supplies, confections, contact lenses and solutions, cosmetics and fragrances, food, health and beauty aids, household products, office supplies, over the counter (OTC) medications, paper products, and sporting goods.
We serve our Consumer Products clients across three areas:
Customer Focus & Growth Strategy
Customer insight
Segmentation & targeting
Growth opportunity forecastingGo-to-Market Strategy
Value proposition
Sales process
Sales force & merchandising strategySales & Marketing Operations
Sales & merchandiser resource optimization
Competency models & tools
Sales process enablers
Value-selling tools
Coaching processes & tools
Sales & merchandiser incentives, goals & administration
Performance measures & dashboards
Sales & marketing analytic data warehousing
Performance measures & dashboards
Our consulting services in the Consumer Products sector include issue-specific engagements, large-scale transformations, internal capabilities building, and sales operations hosted services. We also bring significant sales and marketing integration expertise on a global level to support mergers and large-scale reorganizations.
If you would like to learn more about our experience in Consumer Products, and our sales and marketing expertise, we would be happy to discuss our insights and experience with you.