Javelin Account Management

Customer segmentation is a powerful way to ensure that the field force delivers the right message to accounts. Javelin™ Customer Profiler enables you to develop an effective segmentation by helping capture the customer insights needed to provide valuable solutions to your customers.

Gather and Retain Customer Information in a Centralized Location

Customer Profiler’s central location makes it easy to keep track of the customer information your representatives gain during sales calls. Here they can make updates to the customer profile, review previous discussions, and prepare for the next meeting. The software can be accessed anytime, anywhere, so customer information is readily available.

Design Customized Questions that Capture the Information You Need

Using Customer Profiler, your field force can quickly fill in the blanks regarding certain customer information. The software guides them through the key questions and instantly determines the appropriate segmentation.

You can customize the questions in the software to your company’s needs. Questions can range from very simple (for example, “Does the customer have more than 1000 employees”) to detailed (for example, “Rate the customer’s satisfaction with each of your leading competitors”). You can even include questions that incorporate data from CRM or SFA systems. This enables your field force to review progress over time and identify additional opportunities.

Leverage Your Customer Segmentation To Deliver the Right Message

Customer Profiler helps your representatives put segmentation into action by helping them identify the best solution or message for the customer based on the segmentation. Customer Profiler can even suggest the most appropriate offer for each customer.

You can take your messaging one step further by generating dynamic, tailored sales documents with Javelin™Collateral Builder. Using your customer profile information and segmentation, Collateral Builder creates professional, highly customized proposals, sales presentations, and other documents.

Share Customer Profile and Segment Information with CRM and Other Enterprise Systems

Customer Profiler works alongside popular CRM packages. It’s easy to bring customer data into Customer Profiler, and it’s just as easy to bring the additional information that Customer Profiler provides back into your CRM system.

In addition, you can quickly extract all of the data from Customer Profiler for further analysis or to integrate with your data warehouse, business intelligence, or reporting platforms.