Data Management, Performance Reporting & Analytics
Support Sales & Marketing Decisions with Superior Business Intelligence
Robust business intelligence (BI) processes and platforms enable companies to make informed decisions based on solid facts, with detailed insights into their markets, customers, competitors, and the effectiveness of their own sales and marketing investments. Companies typically have large amounts of complex data housed in internal systems and available through external data providers; exactingly integrated and transformed, this data can provide the basis for useful insights, recommendations, and plans of action. It is a large challenge to accomplish this, however; even more so to do it in a way that is not heavy and over-designed.
ZS has more than 20 years of experience helping clients make fact-based sales and marketing decisions, combining subject matter expertise and technical skills with an intimate knowledge of the data and analysis needs of sales and marketing organizations. We deliver solutions that are lean, imminently usable, and efficient at converting complex data into useful insights. ZS has assisted clients in identifying and answering strategic and operational BI questions such as:
- What key performance indicators (KPIs) and metrics are most important and how should they be effectively communicated?
- How can a performance dashboard and other decision support systems be made operational, considering the current state of sales and marketing business processes, data, and IT infrastructure?
- What are the most appropriate BI tools to support the data integration, management, reporting, and analytics required for each specific situation?
- How can data quality management and critical operational needs be effectively and efficiently implemented?
ZS helps clients with both strategic and operational data management issues, including:
Strategic initiatives
- Assessing organization-wide needs and defining BI roadmaps
- Analyzing, designing, and reengineering business processes
- Identifying KPIs and metrics to effectively track business performance
Operational initiatives
- Designing and implementing data management solutions, data warehouses, analytical data marts, and reporting solutions with leading BI tools (i.e. Cognos®, Business ObjectsTM, SAS®, Informatica®, Oracle®, etc.)
- Designing and implementing custom software to address specific business needs
- Outsourcing and overseeing data management and reporting analytics for hosted and in-house applications
- Conducting ad-hoc analytics support for sales and marketing teams on a periodic or long-term basis
The ZS approach to addressing business intelligence issues includes building an in-depth understanding of our client’s business needs, utilizing existing assets such as industry-specific data models, and leveraging our subject knowledge. We have both the technical and business expertise necessary to develop and implement systems that help our clients make informed sales and marketing decisions. With teams of technical experts who develop and maintain proprietary software and custom applications designed to address very specific client needs, we are able to respond, on time and on budget, with solutions of appropriate scale and functionality.