Enable Sales and Marketing Strategy and Execution through Actionable Customer Segmentation
Combining marketing science expertise with decades of experience, ZS helps companies around the world develop highly actionable segmentation strategies that drive brand strategy through to tactical execution.
Our segmentation solutions help clients:
- Establish an optimal growth strategy by assessing key penetration, cross-selling and account acquisition opportunities
- Develop and implement customer-focused brand strategy, market offerings and value propositions
- Design effective sales processes and channels based on customer needs, buying processes and potential
- Optimize marketing mix and sales force resource levels and allocation to maximize growth and return on investment
We collaborate closely with our clients to ensure we leverage the combined expertise and experience of both organizations.