Marketing Mix

Maximize the Return on Your Sales and Marketing Investments

Sales and marketing organizations face unrelenting cost pressures and are often asked to do more with less.

ZS helps sales, marketing and brand executives substantially increase the return on their investments and gives them confidence that they are making the optimal promotional spending decisions. We have helped clients boost sales significantly for top brands as well as determine the optimal marketing budgets across a broad product portfolio.

Develop an Effective Marketing Mix While Creating a Business Case for Enterprise-Wide Acceptance

ZS Marketing Mix services can help you:

• Profitably increase brand sales up to 10% or more, often with reduced promotional budgets
• Set the right marketing budget for each product
• Determine for each product the right set of marketing tactics - whether broadcast and print media, sales forces, discount programs, detailing, sampling, direct mail or digital media
• Determine optimal promotional allocation across a product portfolio
• Gain stakeholder buy-in to budgets and promotional tactics through detailed marketing mix plans with the evidence to back them up

Why are ZS Marketing Mix Solutions Right for You?

• Using rigorous data analysis and innovative recommendations, we provide true insight on how to structure highly profitable and practical sales and marketing programs
• ZS has proven results with dozens of companies in building and implementing marketing mix plans
• Our deep industry knowledge translates into practical, specific advice at every level, down to the optimal number of sales calls for specific customer segments and how much to spend on consumer advertising in a given metropolitan area
• We make marketing mix decisions transparent by explaining the sophisticated modeling behind our recommendations on mix and investment levels
• ZS professionals have exceptional skills in working with client organizations to create effective marketing strategies, conduct quantitative modeling and establish the right marketing tactics