A compelling value proposition lies at the heart of sales and marketing effectiveness. Tailoring market offerings to the specific needs and buying preferences of customers, and effectively communicating and proving the associated benefits and worth, have become a competitive imperative in most markets. ZS helps clients achieve winning value propositions by addressing questions such as:
ZS has helped hundreds of clients develop and implement effective value propositions across a broad array of products and services. We recognize that successful value-based selling requires close collaboration between sales and marketing. Our combined expertise in customer insight, segmentation, value proposition, sales process, sales coaching, and sales tools allow us to not only help our clients develop winning value proposition strategies, but also to successfully execute those strategies. ZS works with clients to:
The ZS approach to value proposition leverages our skills in developing customer insights, incorporating fact-based analysis, and our experience enabling organizations to act in the market. The result is a value proposition that can be implemented effectively to maximize market opportunity.
By Mike Moorman
The imperative to achieve growth and protect margins is forcing organizations to transform the way they go to market.
Principal Aaron Mitchell addresses how pharmaceutical companies can improve their value proposition development efforts.
B2B sales and marketing leaders have embarked on a mission to differentiate their value propositions and achieve strategic advantage through superior customer value management.
As US health care ecosystems evolve, medtech companies serving them must adapt in tandem. ZS has developed a four-step process for ensuring that commercial models respond to “Regionalization 2.0.”