Spotlight On
Customer Segmentation
Improve ROI through superior customer focus.
Effective market segmentation and targeting helps organizations uncover growth opportunities, optimize resource allocation, tailor value propositions, and strengthen customer relationships. By gaining an in-depth understanding of the needs, buying processes, and economic value of your customers, ZS will help you develop an action-oriented segmentation and targeting strategy.
Announcements
- Drug Sales Armies Beat Slow Retreat: WSJ Video Blog Interview
- Signs that the sales-force arms race is easing, a bit...
- Scott Hensley of the Wall Street Journal interviews ZS Managing Director Jaideep Bajaj for his March 17, 2008 Health Blog, discussing how, and why, drug makers are trimming the ranks of their sales reps.
Careers at ZS
ZS is seeking smart, creative people who will thrive in a collaborative, intellectually challenging environment. As a ZS consultant, you’ll work directly with clients, seeing your sales and marketing innovations in action across all aspects of our work.
Are you ready to join us?