Pratap Khedkar is a Managing Principal on ZS Associates' executive team. Pratap leads the firm's Philadelphia office and oversees ZS’s global Pharmaceuticals practice. He has advised numerous leading companies in the pharmaceutical and healthcare industries on a wide range of sales and marketing issues, including multi-channel marketing, marketing mix, promotion response measurement, managed care issues, sales force strategy and incentive compensation. Most recently, his work with clients has focused on developing effective strategies and analytics for multi-channel marketing. Pratap has a B.S. in computer science from the Indian Institute of Technology, Delhi, and a Ph.D. in computer science from the University of California at Berkeley.