In an environment where the only constant is innovation, the high-tech and telecommunications sectors are experiencing continuous change in the customer and competitive landscapes. As the industry shifts its focus from products to solutions and emphasizes mobility and cloud-based delivery models, high-tech and telecommunications companies are rethinking all aspects of their go-to-market (GTM) approach:
Our high-tech and telecommunications practice focuses on creating sustainable competitive advantage for our clients in a dynamic marketplace, supporting a broad spectrum of sales and marketing capabilities. We work closely with our clients to:
If you would like to learn more about our experience within the high-tech and telecommunications industries, please contact our industry lead. We would be happy to discuss our insights regarding key challenges, critical success factors and proven approaches.
By John DeSarbo
Tech companies are scrambling to hire "data scientists"—but struggle to find personnel who can crunch numbers and interpret the business implications.
ZS leaders share their insights on the latest sales and marketing trends in the tech industry.
By Erik Long and Will Carter
Voice of the partner (VoP) programs have become key for high-tech companies to understand their partners and build effective partner programs.