Accelerating sales effectiveness and marketing strategy to drive growth, enhance margins and stay ahead in today's rapidly changing marketplace
Our high-tech and telecommunications practice focuses on creating sustainable, competitive advantages for our clients in a dynamic marketplace by supporting a broad spectrum of sales and marketing capabilities. We work closely with our clients to:
- Create growth strategies based on customer insights, competitive assessment and market opportunity quantification.
- Improve market insight to provide a comprehensive view of markets, customers, competitors and solutions.
- Develop go-to-market models built upon detailed customer segmentation, value proposition definition and customer-to-channel alignment.
- Drive sales and marketing integration through the development of go-to-market operations capabilities, processes and technology.
- Improve organization effectiveness by defining end-to-end go-to-market processes (planning through execution and measurement), roles, organization structure and governance.
- Design and optimize sales channels (direct and indirect), including capacity requirements and deployment. Build operational capabilities through effective infrastructure and systems that guide recruitment, training and coaching practices; align and integrate performance management and incentive compensation programs.
- Provide decision support grounded in rigorous sales and marketing analytics.
Ashish Vazirani to discuss ways to create profitable growth for your
organization and drive impact where it matters.