How Channel Partners Should Invest MDF To Accelerate Profitable Growth
In this second article of a two part series, ZS Associates Principal John DeSarbo and Semdrive Executive Vice President of Sales Darren Yetzer discuss how channel partners can better manage their MDF spend and its impact.
BI Experts’ Perspective
ZS’s Bhargav Mantha joins other technology experts to offer insights on big data and big data platforms in this Business Intelligence Journal article.
Want Customer-Centric Marketing? Start by Integrating Sales and Marketing
Case Study: How a Pharma Company Increased Engagement, Sales and ROI Through Customer-Centric Marketing
Case Study: How a Pharma Company Increased Engagement, Sales and ROI through Customer-Centric Marketing
Data and Analytics Unlocking Future of Pharma Sales Planning
The only thing constant is change. But while competitive forces and cost pressures continue to be the primary drivers of change, recent technological advances around data and analytics have emerged to create a perfect storm of opportunity for sales planning in the pharmaceutical and life science industries.
Right Place, Right Time: How Health Care and Wellness Companies are Capitalizing on the Rapidly Growing Point of Care Communication Channel
How Health Care and Wellness Companies are Capitalizing on the Rapidly Growing Point of Care Communication Channel
In this Channel Marketer Report article, ZS Principal John DeSarbo and Semdrive's Darren Yetzer discuss changes in how technology is evaluated and purchased forces high-tech vendors to rethink how they leverage their MDFs.
The book offers a thorough and straightforward exploration of the drug pricing process and includes Schoonveld’s insightful perspectives on how pharmaceutical prices are determined in a complex global payer environment and what factors influence the process.
In this IN VIVO article, ZS experts Raj Jayashankar and Andrea Traverso discuss challenges that IDNs pose to medtech companies, and how commercial operations can help companies adapt and thrive.
Imagine a world where a dynamic, analytics-empowered model drives territory management and call planning! Discover how ZS predicts sales planning will evolve. Watch now.
For Sales Leaders, problems are opportunities for improvement. But many sales leaders don't spend enough time driling into the sales force's everyday activities to identify (and discourage) those activities that aren't productive.
This executive summary distills key findings of the ZS study, reveals that there are five distinct segments of corporate travel programs, and offers perspectives on the future of business travel.
A ZS infographic shows what kinds of travel programs are the best candidates for Managed Travel 2.0.
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