Medtech Innovation Isn't Dead, It's Just Different
ZS principals Brian Chapman and Bill Coyle share insights on the changing nature of innovation within the medtech industry in this IN VIVO article.
Javelin™ Call Plan Manager
Javelin™ Call Plan Manager arms the field with activity planning for the customer-centric mobile age: agile, smart and impeccably executed.
The Orchestrator Rep: What market conditions are turning traditional reps into orchestrator reps?
Orchestrator reps are coming of age in an era of multi-channel engagement.
Who to watch at ASCO 2015
2015 is the 3rd year ZS Associates will be monitoring the Tweets around the American Society of Clinical Oncology (ASCO) Conference. We will be “listening” in real time to the Twitter conversations of clinicians, researches and industry executives attending this event.
How to Upgrade Hotel Sales and Revenue Management Incentive Practices and Improve Plan Satisfaction
As hotel sales and revenue managers show dissatisfaction with compensation practices, a new incentive compensation study from ZS and the Hospitality Sales and Marketing Association International (HSMAI) Foundation reveals opportunities to improve incentive plans. Can these changes motivate sales and revenue management teams?
Five Bedrock Principles of Analytics in Customer-Centric Marketing
Pratap Khedkar lists the five most-important principles pharma companies need to keep in mind with customer-centric analytics operations.
As the only book available on the market today with a 360-view of how forecasting affects key pharma stakeholders, Art Cook's Forecasting for the Pharmaceutical Industry provides a thorough exploration of the forecasting process for products in development as well as currently marketed products.
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