Mirror Images: Carriers create the right attitudes in their agents through positive experiences that start from day one
Insurance carriers have taken great strides to improve the customer experience. However, all too often, important influencers of that experience are overlooked.
The Reasons Key Account Management Is Essential to Unlocking Large Customers’ Doors
Doctors have less autonomy than they used to when it comes to deciding which drug to use for a patient. That autonomy is being taken away by decision-making bodies like pharmacy and therapeutics committees, or other stakeholders that are involved in the decision-making processes.
How Channel Partners Should Invest MDF To Accelerate Profitable Growth
In this second article of a two part series, ZS Associates Principal John DeSarbo and Semdrive Executive Vice President of Sales Darren Yetzer discuss how channel partners can better manage their MDF spend and its impact.
BI Experts’ Perspective
ZS’s Bhargav Mantha joins other technology experts to offer insights on big data and big data platforms in this Business Intelligence Journal article.
Want Customer-Centric Marketing? Start by Integrating Sales and Marketing
Case Study: How a Pharma Company Increased Engagement, Sales and ROI Through Customer-Centric Marketing
Case Study: How a Pharma Company Increased Engagement, Sales and ROI through Customer-Centric Marketing
How Health Care and Wellness Companies are Capitalizing on the Rapidly Growing Point of Care Communication Channel
In this Channel Marketer Report article, ZS Principal John DeSarbo and Semdrive's Darren Yetzer discuss changes in how technology is evaluated and purchased forces high-tech vendors to rethink how they leverage their MDFs.
The book offers a thorough and straightforward exploration of the drug pricing process and includes Schoonveld’s insightful perspectives on how pharmaceutical prices are determined in a complex global payer environment and what factors influence the process.
In this IN VIVO article, ZS experts Raj Jayashankar and Andrea Traverso discuss challenges that IDNs pose to medtech companies, and how commercial operations can help companies adapt and thrive.
Imagine a world where a dynamic, analytics-empowered model drives territory management and call planning! Discover how ZS predicts sales planning will evolve. Watch now.
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