Customer Insights

Maximizing Customer Insights for Competitive Advantage

Leveraging Customer Insights to Deliver Growth

Successful marketing organizations are powered by impactful customer insights. Life sciences companies need to intimately understand their customers’ needs, perceptions, attitudes, emotions and behaviors — all of which is essential to sales and marketing success.

Life science organizations need market research as much as other industries, if not more. They face an increasingly competitive landscape and pressure to do more with less, which means every decision needs to be well-informed. To deliver the right intelligence for confident decision making and investments, market research organizations need a talented partner equipped with expert tools and methods.

Life Sciences Expertise

With deep expertise in the complex life sciences industry, ZS has helped companies make evidence-based decisions — from early clinical development through the end of the life lifecycle — for over 30 years. Our clients use customer insights to create customer value, develop competitive advantage, and accelerate their business growth. ZS capabilities in consulting and market research enable us to bring a complete solution to bear on complex business problems. Our skilled and credible people ensure the right solution is deployed to solve your business problem.

Maximizing Customer Insights for Competitive Advantage

Customized and Versatile Methodologies

Our experience with a broad range of custom research methodologies and secondary data sources allows us to deliver on four promises for you:

  • First, we will design the right approach to answer your questions — customized for your specific business decision.
  • Second, our diverse team members will leverage their passion for life sciences to find insights that lead to the resolution of complicated business problems.
  • Third, we’re methodology and data source agnostic focused on ensuring you get the answers that you need. Focus groups, ethnography, conjoint analysis and patient level data analytics are just a few of the tools we use.
  • Fourth, we have a breadth of business, therapeutic and life sciences industry experience that results in expert perspective in synthesizing insights from multiple sources.

Flexible, Cost-Effective Infrastructure

We know that your business needs vary. Sometimes you need custom, consultative research informing mission-critical, multi-million dollar decisions. At other times you need a partner who can execute and operationalize repetitive, standardized research. 

ZS has the capability to deliver on this complete spectrum of customer insight needs. We’ve spent years honing our onshore-offshore infrastructure that delivers the optimal balance of quality and cost efficiency to our clients. We can offer the right project at the right price to meet your business needs.

Some top pharmaceutical companies come to us for a meaningful proportion of their customer insight needs because they understand the value of a partner who provides continuity, possesses organizational savvy, and has quick access to historical information. These clients appreciate how we leverage existing market research and data analyses as well as relevant learnings from other ZS consulting work to provide better informed guidance on where to invest for incremental insight. All this means that our teams  can deliver more complete solutions than other firms can. 

The Many Ways We Bring Value

Annually, ZS conducts primary market research for approximately 100 life sciences companies. We are proud that so many life sciences companies trust ZS to support their most important decisions.  Our clients tell us that the high caliber of ZS people is the reason they work with us again and again.

In our customer insights work ZS aligns the right rigor, methodology, technique, and data with the decision at hand. The diversity and breadth of the total ZS organization allows us to bring integrated solutions, provide world class thought leadership, and ensure customer insights are optimally leveraged for maximum business impact.

Our knowledge and appreciation for both marketing and sales issues ensures insights are translated into recommendations that can actually be implemented. 

From R&D to the point of sale, our Customer Insights organization delivers objective-driven research that enables successful product launches, attainment of sales goals, and profitable business outcomes for life sciences organizations.