Life Sciences Expertise
With deep expertise in the complex life sciences industry, ZS has helped companies make evidence-based decisions—from early clinical development through the end of the life cycle—for over 30 years. Our clients use customer insights to create customer value, develop competitive advantage and accelerate their business growth.
Customized and Versatile Methodologies
Our experience with a broad range of custom research methodologies and secondary data sources allows us to deliver on three promises for you:
- First, we will design the right approach to answer your questions—customized for your specific business decision.
- Second, we’re methodology and data source agnostic, focused on ensuring you get the answers that you need. Focus groups, ethnography, conjoint analysis and patient-level data analytics are just a few of the tools we use.
- Third, we can provide a single synthesized point of view by integrating findings from across multiple insight sources.
Flexible, Cost-Effective Infrastructure
We recognize that your customer insight needs are variable. Sometimes you need custom, consultative research informing mission-critical, multi-million-dollar decisions. At other times you need a partner who can execute and operationalize repetitive, standardized research.
ZS has the capability to deliver on this complete spectrum of customer insight needs. We’ve spent years perfecting our onshore-offshore infrastructure that delivers the optimal balance of quality and cost efficiency to our clients.
Some top pharmaceutical companies come to us for a meaningful proportion of their customer insight needs because they understand the value of a partner who provides continuity, possesses organizational savvy and has quick access to historical information. These clients appreciate how we leverage existing market research and data analyses, as well as relevant learnings from other ZS consulting work, to provide better-informed guidance on where to invest for incremental insight.