Learn more about our Customer Insights practice
A clear understanding of customer needs, buying processes, buying preferences, perceptions, and potential is essential to sales and marketing success. ZS develops customer insights to help clients answer questions such as:
ZS uses qualitative and quantitative methods spanning both primary and secondary data-based approaches to provide clients with customer insights. Every year, ZS conducts hundreds of focus groups, thousands of customer interviews, and tens of thousands of customer surveys. We also employ quantitative methods such as conjoint analysis and choice modeling to uncover customer information. ZS helps develop customer insights that:
ZS develops customer insights based on the specific facts critical for effective sales and marketing strategy and implementation. Our clients gain competitive advantage through the innovative and leading approaches we employ, and through our ability to link customer insights to critical strategy and implementation decisions.
Our marketing science, strategy, and implementation specialists work closely with client organizations to ensure the most cost-effective approaches and strong buy-in from key sales and marketing stakeholders.
By Sales & Marketing Management (with Erik Long)
In this Sales & Marketing Management cover story, ZS Principal Erik Long describes how B2B companies can leverage their data to uncover revelations about the customer.
Highlighting a recent case study, Principal Amy Marta shows how market research can deliver powerful results for the bottom line.
These case studies illustrate how ZS used innovative methodologies to deeply understand customers and identify solutions to business challenges.